Hi, I'm Gerry. I make small tools for email & SMS automation.

For 3.5 years I worked in support at ActiveCampaign, and before that at Podium and Apple. Most days someone asked me a version of the same question: why is my automation broken?

Now I'm turning those answers into tools anyone can use, mostly free, and sharing how it goes along the way.

Building in public · currently in Bali

Now

Building JourneySim, a simulator for email & SMS automations
Figuring out which small free tool to ship first
Working from Bali for a while, open to the right role too

Building

JourneySim

In progress

See where customers get stuck before your automation goes live. Sketch a flow, run pretend customers through it, and get a plain-English explanation of where and why they got stuck.

A customer who already bought is still waiting for the reminder email.

Want to try it early? Email me and tell me which platform you use.

Small free tools

Exploring

Alongside JourneySim I'll ship a few small, free tools that answer questions I heard all the time in support. Ideas I'm exploring:

An SMS cost calculator, to compare what a message will cost across providers before you send
An email sending readiness check: plain-English advice to get your domain and setup in shape before you apply to an email provider

Got a question you keep hitting? Tell me and it might become the next tool.

Writing

Build logs and lessons from support coming soon. For now, I post as I go on X.

Say hi

Stuck on an automation, curious about what I'm building, or just want to compare notes? I'd love to hear from you.

hello@gerrymakes.com X @gerrymakes Indie Hackers